Case Study: Police Federal Credit Union achieves $1.5M in new loans and improved marketing efficiency with GDS Link

Police FCU Prioritizes Marketing Efficiency & Results

Police Federal Credit Union, a $140 million credit union, needed an efficient way to grow its loan portfolio without expanding internal staff. To do that it partnered with GDS Link, deploying targeted programs such as the Fetch Marketing platform and responsive Triggers-style campaigns to run personal loan, credit card and auto loan recapture efforts using member and credit-bureau data.

GDS Link prescreened and monitored members, then delivered customized, FCRA-compliant offers by direct mail, email and online channels while providing campaign reporting for follow-up. The results: $1.5 million in new loans for Police Federal Credit Union, an auto-recapture program with potential return of more than 8x the interest income versus investment, matched loans averaging $7,250 higher than typical originations, and measurable increases in credit card account openings and balances — all implemented in weeks with ongoing support from GDS Link.

Police Federal Credit Union

Amina O’Neill

Chief Lending Officer