Case Study: Bellwether Community Credit Union achieves rapid loan growth and strong ROI with GDS Link

Bellwether Community CU Rolls in New Loans with Seamless Execution & Results

Bellwether Community Credit Union, a $530M credit union in Manchester, N.H., needed a more efficient, targeted way to reach members who were likely to need loans. They engaged GDS Link and its secure, data‑driven Fetch Marketing program to prescreen members using credit bureau data and deliver customized, FCRA‑compliant loan offers via direct mail, email and online channels.

GDS Link integrated with Bellwether’s systems, provided targeted credit data and creative support, and ran multi-channel campaigns that drove measurable originations: 2019 results included $2,703,708.44 in Universal Auto, $1,145,000 in mortgages, $59,925 in auto prospect and $156,083.65 in home equity recapture/acquisition. Bellwether recouped its Universal campaign cost in just over two months (home equity in just over three) and realized strong ROI (UA Year 1: $5.55 interest income per $1 spent; to term: $19.22; Home Equity Year 1: $3.80 per $1; to term: $19.10), showing GDS Link’s clear impact and ease of execution.

Bellwether Community Credit Union

Katie Bisbo

Bellwether Community Credit Union