Case Study: TCG drives sales across 150 UK sites with GDA Ltd marketing and promotion support

TCG energizes 150 UK sites with GDA Ltd

The customer, TCG, is a large pub company with 150 sites across the UK, from London to Scotland, featuring a mix of branded and independent locations. Their challenge was to find an agency partner, GDA Ltd, with the experience to provide comprehensive support ranging from brand development and marketing consultancy to executing numerous fast-moving wet and dry promotional campaigns.

GDA Ltd implemented a solution that evolved from traditional marketing to the development of groundbreaking online systems. This approach energized TCG's mix of brands and individual sites, successfully driving sales to meet or exceed challenging forecasts. The vendor's deep understanding of the customer's brands allowed them to consistently deliver effective work.

TCG