Case Study: ProSieben achieves real-time AI portrait scaling with Gcore Everywhere AI

ProSieben delivers real-time AI portraits in under 10 seconds with Gcore

ProSieben, a major German media company, faced the challenge of scaling its GNTM TOPSHOT AI portrait feature for its Joyn app. The project required handling massive, unpredictable traffic surges during primetime broadcasts while delivering ultra-low-latency results under 10 seconds. It also needed to guarantee strict EU data privacy compliance by ensuring no user photos were stored or cached. To achieve this, ProSieben turned to Gcore and its Everywhere AI product.

Gcore implemented a scalable AI inference solution using its Everywhere AI platform. The solution featured Smart Routing to direct requests to the nearest GPU endpoint for low latency and autoscaling to handle traffic spikes. This allowed ProSieben to deliver high-fidelity portraits in under 10 seconds during peak usage while meeting all privacy requirements. The successful launch contributed to a significant 80% year-over-year increase in Joyn viewers, reaching 10 million in April 2025, and was demonstrated live on national television.

ProSieben