Case Study: Viant Technology achieves faster legal analysis and greater strategic focus with GC AI

A GC AI Case Study

Preview of the Viant Technology Case Study

Viant Technology - Customer Case Study

Viant Technology, an advertising technology company, faced the challenge of managing increasingly complex legal and regulatory work with its small six-person legal team. Simple legal questions required time-consuming research or costly outside counsel, pulling Chief Legal Officer Ritesh Patel and his team away from strategic priorities. They turned to the vendor GC AI to help handle more work internally without slowing down.

The solution was implementing GC AI as the team's first line of analysis for research, issue spotting, and contract drafting. GC AI provided specific functionality like Easy Prompt, Word integration, and citations, which allowed for faster internal analysis and reduced reliance on outside counsel. The results included significant time savings, such as contract reviews taking 45 minutes less, improved accuracy, and increased confidence. This efficiency granted the legal team more capacity for strategic thinking and leadership.


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Viant Technology

Ritesh Patel

Chief Legal Officer


GC AI

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