Case Study: CustomersFirst Now achieves faster, scalable customer analytics with GAVS Technologies and Microsoft Azure

Leveraging the Power of Azure Cloud to Deliver Greater ‘Customer Delight’

CustomersFirst Now (CFN), a customer experience company focused on helping businesses improve customer satisfaction and financial performance, needed a better way to build its in-house analytics-driven journey mapping tool. Its third-party software lacked the features, flexibility, and data-driven capabilities CFN required, while on-premises hosting would have meant heavy upfront infrastructure costs and limited collaboration across distributed teams. CFN turned to GAVS Technologies for help and needed a cloud-based development environment that could scale and support rapid delivery.

GAVS Technologies recommended Microsoft Azure to host the new solution as an environment as a service, giving CFN a flexible platform for development, testing, and production without investing in hardware. Azure enabled collaboration across multiple locations, easy integration with Microsoft tools such as Visual Studio Online, Active Directory, and Office 365, and the ability to scale with demand. As a result, CFN achieved faster time to market, zero upfront capex, reduced development and license costs, and a more scalable platform for building robust, analytics-driven journey maps.

CustomersFirst Now