Case Study: MasterFood achieves 15 hours/month time savings and an 8% DSO reduction with Gaviti

How MasterFood Saved Time & Money With Automated A/R Collections!

MasterFood, a leading Israeli importer and distributor of meat and fish serving over 1,200 clients, struggled to ensure invoices reached the right contact and were paid on time while avoiding heavy administrative work for its eight sales agents. Facing 250–500 orders daily, MasterFood needed a way to prevent invoices from slipping through the cracks and to eliminate time-consuming manual A/R reporting. They turned to Gaviti (implemented in August 2018) for automated A/R collections and contact management.

Gaviti provided a single place to store contacts, automated invoice delivery and notifications to the correct stakeholders, and a synced A/R dashboard so teams no longer had to pull reports manually. As a result, Gaviti cut about 15 hours of invoice reporting each month, lowered DSO by 8%, and freed sales agents to focus on selling and prospecting — delivering rapid ROI and clearer visibility into receivables.

Masterfoods

Arik Abramovitz

Co-CEO