Case Study: West Northamptonshire Council improves air quality awareness with Gavin Willis Creative Marketing

West Northamptonshire Council launches domestic burning campaign in September 2025 with Gavin Willis Creative Marketing

West Northamptonshire Council partnered with Gavin Willis Creative Marketing on a public health communications campaign. The challenge was to address air quality issues stemming from domestic solid fuel burning. The campaign needed to educate residents on the health impacts and encourage behaviour change, while being sensitive to the economic realities of households for whom burning is a primary heating source.

Gavin Willis Creative Marketing developed and implemented a targeted behaviour change campaign strategy. The solution involved comprehensive research and informative messaging that focused on practical actions like using approved fuels and efficient burning, rather than outright restrictions. The success of the campaign is to be measured by a follow-up survey assessing awareness and behaviour change among residents, showcasing the vendor's ability to translate complex data into empathetic and effective campaigns.

West Northamptonshire Council