Gavin Willis Creative Marketing
121 Case Studies
Case Study: Syngenta Turfs & Landscapes wins Best in Show with Gavin Willis Creative Marketing's custom-built exhibition stand
A Gavin Willis Creative Marketing Case Study
Syngenta Turfs & Landcapes wins Best-in-Show and engages 10,000 visitors with Gavin Willis Creative Marketing
Gavin Willis Creative Marketing designed a custom-built exhibition stand for Syngenta Turfs & Landscapes, a leading turf company with over 30 years of expertise. The client's challenge was to captivate attendees at the BTME show, Europe's leading event for golf and sports turf management professionals, in order to showcase their latest products and innovations and offer special show promotions.
The solution implemented by Gavin Willis Creative Marketing was an exhibition space designed around an interactive golf simulation experience. This approach significantly increased visitor dwell time, with 250 players taking the golf challenge. The stand was crowned 'Best-in-Show' out of over 100 exhibitors and was visited by 10,000 unique visitors. The project successfully drove awareness of Syngenta's portfolio and captured valuable customer data.
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