Case Study: Syngenta boosts engagement with a refreshed Turf Talk newsletter by Gavin Willis Creative Marketing

Syngenta refreshes Turf Talk for 43 countries with Gavin Willis Creative Marketing

Gavin Willis Creative Marketing provided graphic design services to Syngenta, a market leader in turf and landscape management. The client's challenge was to refresh their bi-annual "Turf Talk" newsletter to make the technical publication more engaging and help attract new audiences.

The vendor redesigned the newsletter by introducing graphic icons, call-out features, and high-quality imagery of golf courses to break up the dense technical content. This solution, developed in close collaboration with Syngenta's specialists, resulted in a stylish and more interesting publication aimed at enhancing reader engagement. Gavin Willis Creative Marketing successfully delivered a fresh design to get more people talking about turf management.

Syngenta