Case Study: Syngenta boosts crop protection marketing with Gavin Willis Creative Marketing

Syngenta promotes Moddus as the #1 brand with Gavin Willis Creative Marketing

The customer Syngenta approached Gavin Willis Creative Marketing with a challenge to promote their Moddus crop protection product. They needed to educate growers on the benefits of applying the spray twice to achieve better yields and higher quality seed crops, especially during a period of high commodity prices and market cost-consciousness.

Gavin Willis Creative Marketing implemented a cross-channel campaign solution that included print ads in Farmer’s Weekly, digital banner ads, and email marketing. They also created an animated video combining motion graphics and live footage to communicate the product's strengths. The campaign successfully positioned Moddus as the #1 brand in a crowded marketplace and effectively educated growers on the proven benefits of a split application.

Syngenta