Case Study: Syngenta grows spring barley market share with Gavin Willis Creative Marketing

Syngenta grows spring barley share with Gavin Willis Creative Marketing, leveraging 5 varieties and 650,000 tonnes of seed sales

The customer, Syngenta, faced the challenge of growing and maintaining its market share for spring barley across the UK and Ireland. Gavin Willis Creative Marketing provided agribusiness marketing communications to address this, focusing on the key qualities of the Syngenta brand.

Gavin Willis Creative Marketing developed a range of marketing collateral including advertorials, banners, and flyers. A key element was an educational fold-out sales presenter designed to showcase Syngenta's product portfolio under the 'Malting Barley Excellence' umbrella. The vendor also created promotional branded merchandise like coasters and glassware. This effort supported Syngenta's seed sales, which account for over 650,000 tonnes producing more than 1.6 billion pints of beer, helping to build heritage and reinforce the consistent performance of their barley varieties.

Syngenta