Case Study: Syngenta boosts regional sales with Gavin Willis Creative Marketing’s cut-through agricultural advertising campaign

Syngenta boosts UK sales with Gavin Willis Creative Marketing’s 3-month Hyvido campaign

The customer, Syngenta, a manufacturer of hybrid winter barley, faced the challenge of differentiating its four Hyvido barley varieties in a competitive UK market and driving sales in key regions. Gavin Willis Creative Marketing was enlisted to create a cut-through agricultural advertising campaign to meet this need.

Gavin Willis Creative Marketing devised a multi-faceted solution that included humorous, variety-specific print ads and a promotional #HyvidoSelfie campaign at a major agricultural event. This approach humanized the brand, created variety recall, and grew Syngenta's social media following. The vendor's disruptive and tongue-in-cheek advertising successfully affirmed key buying messages and helped increase sales in the targeted regions.

Syngenta