Case Study: St Joseph’s College strengthens applications and retention with Gavin Willis Creative Marketing

St Joseph’s College increases applications, retention and awareness with Gavin Willis Creative Marketing

St Joseph’s College, a school in Reading, faced challenges related to potential VAT on fees and needed to position itself as the best local value to enhance pupil retention and attract new applications. They engaged Gavin Willis Creative Marketing and its school marketing expertise to develop a strategic campaign to address these goals.

Gavin Willis Creative Marketing developed a campaign with a versatile narrative focused on the school’s happy students, core values, and co-curricular opportunities. This messaging was adapted for consistent use across digital and traditional platforms. The results for St Joseph’s College included increased applications, improved retention rates, and heightened awareness, successfully fortifying its local position.

St Joseph’s College