Case Study: Schoolblazer achieves an engaging digital magazine experience with Gavin Willis Creative Marketing

Schoolblazer launches a digital magazine with Gavin Willis Creative Marketing for 180+ schools

Gavin Willis Creative Marketing (GWCM) partnered with Schoolblazer, the UK's leading school uniform supplier, which faced the challenge of moving beyond its environmentally unfriendly printed newsletters and flat PDFs. Schoolblazer needed an interactive digital magazine to differentiate its brand, improve customer engagement, and track reader activity without relying on developers for future updates.

GWCM developed an immersive, responsive digital magazine featuring rich media like video and animation. This solution provided an engaging content experience that is easy for Schoolblazer's team to update independently. The result was a modern publication that received positive feedback from their schools, achieved considerable cost savings compared to print, and significantly enhanced the customer journey.

Schoolblazer