Case Study: Red Tractor achieves a unified, accessible multi-site experience with Gavin Willis Creative Marketing’s WordPress custom development

Red Tractor boosts new users 10% with Gavin Willis Creative Marketing

Red Tractor, the UK's largest farm and food assurance scheme, faced a fragmented digital presence with three independently managed websites that had inconsistent design and user experience. Gavin Willis Creative Marketing was selected to address this challenge through a comprehensive custom WordPress development project.

Gavin Willis Creative Marketing implemented a unified design system and UX framework across all three sites via expert custom WordPress development. The solution delivered a mobile-optimized, fully accessible, and easy-to-manage platform. The results included a 10% increase in new users, with over half of all traffic now coming from organic search, and significantly expanded reach with up to 86% of visitors being new to the site.

Red Tractor