Case Study: Pearson engages schools and clinicians with brochure and technical report design from Gavin Willis Creative Marketing

Pearson revises TEA-Ch2, developed in 1997, with Gavin Willis Creative Marketing

Pearson Clinical Assessment, a division of the global education company Pearson, required marketing support to promote their newly revised TEA-Ch2 assessment, a test for children's attention used by psychologists. They enlisted the expertise of Gavin Willis Creative Marketing to create materials that would effectively communicate the product's value to education professionals.

Gavin Willis Creative Marketing developed a brochure and a supporting technical report designed to outline the paper-based and digital tests and explain the importance of measuring attention. The solution utilized graphical elements from the assessment materials to detail the product's structure and data access for users. The vendor successfully delivered materials that clearly presented the full product offering and how its digital program operates.

Pearson