Case Study: Pearson improves lead generation and online learning marketing with Gavin Willis Creative Marketing

Pearson improves lead generation with Gavin Willis Creative Marketing

Gavin Willis Creative Marketing was engaged by Pearson, a major education company, following a corporate rebrand. The client needed its sales materials, including catalogues for its clinical division, to be updated to reflect this fresh identity and to better promote its online learning courses.

The vendor, Gavin Willis Creative Marketing, redesigned the catalogues with simple colour-tabbed sectors and large title categories for ease of use, incorporating emotive lifestyle imagery. Crucially, the design highlighted specific digital calls to action like 'register online' and 'request product demonstrations'. This strategic focus acted as a gateway for improved lead generation, successfully meeting Pearson's KPIs.

Pearson