Case Study: Oxford University Press achieves globally sensitive ELT video engagement with Gavin Willis Creative Marketing

Oxford University Press localises ELT video for 4 regions with Gavin Willis Creative Marketing

Gavin Willis Creative Marketing partnered with Oxford University Press (OUP) to reimagine an existing corporate video for its English Language Teaching (ELT) division. The challenge was to create a more modern and dynamic promotional asset that could perform across international markets, with a specific focus on engaging audiences in Latin America who may not be fluent in English.

Gavin Willis Creative Marketing led the project from concept to completion, creating a concise script and a mixed-media animation style combining photography, illustration, and motion graphics. They produced localized versions for Latin America, Asia, Europe, and the Middle East with culturally relevant characters. The result was a confident, globally sensitive marketing video that speaks directly to a diverse international audience and reflects OUP’s commitment to advancing learning outcomes.

Oxford University Press