Case Study: Oxford University Press engages learners worldwide with video production by Gavin Willis Creative Marketing

Oxford University Press launches five 15–20 second videos with Gavin Willis Creative Marketing

Oxford University Press, a world leader in academic publishing, partnered with Gavin Willis Creative Marketing to create an engaging video series for the launch of its English File 5th Edition. The challenge was to dramatize the new brand concept, 'The English File Effect,' which celebrates personal breakthroughs in language learning, to resonate with a global audience of teachers and learners.

Gavin Willis Creative Marketing delivered a full-service solution, handling the creative process from concept to completion. They produced five emotive animated/live-action vignettes and a hero video designed for digital channels and international events. The campaign successfully used professional video production to emotionally engage learners and elevate the global brand of Oxford University Press.

Oxford University Press