Case Study: Oxford University Press explains its Oxford English Hub clearly with animated explainer video production from Gavin Willis Creative Marketing

Oxford University Press launches an all-in-one digital platform across 3 social channels with Gavin Willis Creative Marketing

Oxford University Press (OUP) required a clear and engaging method to communicate the complex features of its new Oxford English Hub, an all-in-one digital ELT teaching platform, to a global audience while maintaining brand consistency. Gavin Willis Creative Marketing was enlisted to produce an animated explainer video that would meet this challenge.

Gavin Willis Creative Marketing developed a shareable animated video that combined clear narration, concise storytelling, and on-brand character illustrations to simplify the platform's explanation. The resulting video effectively communicated the message and engaged global audiences, leading OUP's ELT team to share it across their social channels to showcase the new platform; the team was reported as being thrilled with the final product.

Oxford University Press