Case Study: Oxford University Press boosts teacher engagement with animated social media videos from Gavin Willis Creative Marketing

Oxford University Press drives 700,000+ views with Gavin Willis Creative Marketing

Oxford University Press faced the challenge of engaging a global audience of English language teachers to drive traffic to its Oxford Online Practice web page. Gavin Willis Creative Marketing was enlisted to create a social media campaign to spark interest among both current and potential new customers.

Gavin Willis Creative Marketing developed a series of four relatable, thumb-stopping animated videos, each under 30 seconds, to showcase the resource. The solution successfully captured the audience's attention, resulting in fantastic engagement with over 700,000 views overall for the campaign.

Oxford University Press