Case Study: Oxford University Press inspires teachers to speak up with Gavin Willis Creative Marketing's animated video production

Oxford University Press boosts teacher engagement with Gavin Willis Creative Marketing through one survey-driven animation

Oxford University Press (OUP) commissioned Gavin Willis Creative Marketing to produce an animated video that would encourage teacher participation in a customer experience survey. Their challenge was to motivate busy educators and effectively communicate how their feedback drives positive change, thereby increasing engagement with the survey.

Gavin Willis Creative Marketing developed a relatable animated video that depicted the journey of struggling students and the positive outcomes that occur when a teacher speaks up. The emotionally resonant narrative successfully drove teachers to contribute feedback. OUP shared the video across its social channels to recognize that customer input is key to unlocking the full potential of its products and services.

Oxford University Press