Case Study: Oxford University Press boosts social media engagement with animated education videos from Gavin Willis Creative Marketing

Oxford University Press boosts digital inspection pack views to 1,947 with Gavin Willis Creative Marketing

Oxford University Press needed to inspire both current and potential teachers to transition to or learn more about the new third edition of its American English File course. The challenge was to leverage social media to showcase how the course helps students engage in conversation. They enlisted Gavin Willis Creative Marketing to develop a series of educational animations.

Gavin Willis Creative Marketing created a series of short 30-40 second animations for use on Facebook, Twitter, and Instagram. These videos showcased conversational topics from the course materials. The campaign was highly successful, achieving over 1,000 YouTube views and nearly 2,000 Page Tiger brochure views in under two months, with digital inspection pack open rates at 59%. The positive impact led to the production of a further video to communicate evidence from an impact study.

Oxford University Press