Case Study: Overnet Data strengthens its EdTech brand with Gavin Willis Creative Marketing

Overnet Data saves £000’s per year with Gavin Willis Creative Marketing

Overnet Data, an EdTech company, faced the challenge of its marketing falling behind competitors for its integrated school information platform, Edulink One. They needed to raise their profile and develop a marketing strategy that effectively targeted school network managers, data managers, and leadership teams. To address this, they engaged the vendor, Gavin Willis Creative Marketing, for assistance.

Gavin Willis Creative Marketing developed a new professional brand identity and exhibition graphics for Overnet Data, with a solution designed to appeal to both secondary and primary schools. The new branding, which utilized key illustrative elements, was successfully launched at the annual BETT show. The implementation of Edulink One as a consolidated solution saves schools thousands of pounds per year by replacing several software rollouts with one.

Overnet Data