Case Study: Olympus Care Services increases social media followers by 15% with Gavin Willis Creative Marketing

Olympus Care Services boosts followers by 15% with Gavin Willis Creative Marketing

The customer, Olympus Care Services, faced the challenge of raising awareness for its specialist dementia care services and increasing its social media engagement. They enlisted Gavin Willis Creative Marketing to develop a strategic social media campaign to support these goals, particularly around World Alzheimer’s Month.

Gavin Willis Creative Marketing implemented a multi-channel campaign featuring a series of social media banners, a dedicated landing page, and physical postcards and posters. The solution included strategic content focused on different dementia stories each week and provided the internal team with an outreach guide to boost audience engagement. This approach successfully increased Olympus Care Services' social media followers by 15% and generated 2,650 post-campaign engagements.

Olympus Care Services