Case Study: Northamptonshire Police and Crime Commissioner helps victims and witnesses understand the criminal justice system with Gavin Willis Creative Marketing's MyVoice interactive tool

Northamptonshire Police and Crime Commissioner launches first-of-its-kind MyVoice tool with Gavin Willis Creative Marketing and 7 animated videos

The Northamptonshire Police and Crime Commissioner, in collaboration with Voice, a victim liaison service, required a way to help victims and witnesses of crime better understand the UK criminal justice process. They partnered with Gavin Willis Creative Marketing to develop an innovative digital solution to demystify the system from reporting a crime to going to court.

Gavin Willis Creative Marketing created 'MyVoice', a pioneering interactive web tool and a suite of seven animated videos. The solution included an interactive courtroom to familiarize users with the court environment and alleviate fear. This first-of-its-kind tool in the UK provides clear, reassuring information, helping to eliminate perceived uncertainty for those affected by crime.

Northamptonshire Police and Crime Commissioner