Case Study: Northamptonshire Police and Crime Commissioner improves positive action recruitment with Gavin Willis Creative Marketing’s interactive magazine

Northamptonshire Police and Crime Commissioner cuts recruitment content costs with Gavin Willis Creative Marketing

The Northamptonshire Police and Crime Commissioner faced the challenge of encouraging under-represented groups to apply for police roles and overcoming recruitment barriers for minority groups. Gavin Willis Creative Marketing was enlisted to develop an interactive magazine to support this positive action recruitment initiative.

Gavin Willis Creative Marketing created an immersive, media-rich interactive publication that guides candidates through the recruitment process. The solution was responsive, mobile-friendly, and built on WordPress for easy internal updates, eliminating the need for future developer support and creating considerable cost savings compared to print. The engaging magazine resulted in potential candidates spending more time with the content than with traditional materials, helping the police force better reflect the diverse communities it serves.

Northamptonshire Police and Crime Commissioner