Case Study: North Northamptonshire & West Northamptonshire Councils manage COVID-19 communication with Gavin Willis Creative Marketing

North Northamptonshire & West Northamptonshire Councils support COVID-19 guidance with Gavin Willis Creative Marketing as vaccination uptake passes 80%

The public sector healthcare communications teams at North Northamptonshire Council and West Northamptonshire Council faced the challenge of public uncertainty regarding COVID-19, needing to clearly communicate advisory guidance on how to manage risks as the country learned to live with the virus. They engaged the specialist healthcare communications agency Gavin Willis Creative Marketing (GWCM) to develop a broad outbreak marketing campaign.

Gavin Willis Creative Marketing implemented a multi-channel campaign utilizing a simple, illustrative style for easy comprehension. The solution included advertising, outdoor media, digital signage, social media video animations, and leaflets outlining simple actions to lower the risk of infection. GWCM's work successfully supported the Councils and has also been used to support other local authorities in Derby, Birmingham, and Cheshire.

North Northamptonshire & West Northamptonshire Councils