Case Study: NHS North East London improves patient support and accessibility with Gavin Willis Creative Marketing’s Wait Well, Stay Well website

NHS North East London launches a fast, accessible Wait Well, Stay Well website with Gavin Willis Creative Marketing

The NHS North East London needed to support patients facing long waiting periods for treatment by providing them with accessible information and resources. They engaged Gavin Willis Creative Marketing to design and develop a public-facing microsite to address this challenge.

Gavin Willis Creative Marketing created the "Wait Well, Stay Well" website, featuring an intuitive, accessible design with text-to-speech integration and a softer, more visually engaging approach than typical NHS sites. The solution provided a comprehensive digital resource that improved patient experience and supported wellbeing during waiting periods, effectively meeting the needs of the North East London audience.

NHS North East London