Case Study: National Farmers Union creates a standout exhibition space with Gavin Willis Creative Marketing

National Farmers Union engages 1,400 delegates with Gavin Willis Creative Marketing

The National Farmers Union (NFU) approached Gavin Willis Creative Marketing for large-scale exhibition graphics for their annual conference. Their challenge was to fill a vast communal area for 1,400 delegates, capture footfall, and effectively promote their member services and campaigns at Europe's biggest farming event.

Gavin Willis Creative Marketing created a bright, welcoming, and impactful wrap-around exhibition stand. The solution included integrated showcases, LCD screens, and meeting areas with powerful messaging to display the benefits of NFU membership and the latest Back British Farming campaigns. The result was a highly engaging space that successfully impressed attendees, with the NFU's marketing advisor describing the graphics as "quite refreshing."

National Farmers Union