Gavin Willis Creative Marketing
121 Case Studies
Case Study: Midlands Engine Investment Fund launches a £250m investment fund online with Gavin Willis Creative Marketing
A Gavin Willis Creative Marketing Case Study
Midlands Engine Investment Fund launches £250m investment fund with Gavin Willis Creative Marketing
The Midlands Engine Investment Fund, a £250 million initiative backed by the British Business Bank and multiple government departments, was launched to address a regional imbalance in SME funding. The fund required a comprehensive branding and online launch to support its mission of providing small business loans and debt financing. They engaged the services of Gavin Willis Creative Marketing for this challenge.
Gavin Willis Creative Marketing developed the fund's brand identity and designed a fully responsive website alongside all necessary marketing collateral for the launch. The solution also included ongoing marketing communications support, advertising, social media management, video services, and WordPress website maintenance to keep the site optimized. This work successfully established the fund's online presence and continues to support its operations.
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