Case Study: ITSO strengthens its smart mobility brand with Gavin Willis Creative Marketing

ITSO supports millions of daily journeys with Gavin Willis Creative Marketing

The Integrated Transport Smartcard Organisation (ITSO), a not-for-profit overseeing the UK's smart ticketing standard, faced challenges with visibility and perception. Gavin Willis Creative Marketing partnered with ITSO to undertake a brand refresh and develop a membership marketing strategy to reposition the organization as a modern innovation driver.

Gavin Willis Creative Marketing delivered a refreshed brand identity with updated guidelines and a new tone of voice, supported by ongoing content creation and social media campaigns. This solution helped ITSO better engage its stakeholders, celebrate member successes, and champion its role in smart mobility, supporting its ambition to grow its membership base and expand its influence.

Integrated Transport Smartcard Organisation (itso)