Case Study: Halton Borough Council powers Liverpool’s employment and skills strategy with Gavin Willis Creative Marketing

Halton Borough Council powers skills strategy with Gavin Willis Creative Marketing and a £500m fund

Gavin Willis Creative Marketing provided design and print services to Halton Borough Council for a public sector initiative. The challenge was to support the Liverpool City Region's Employment and Skills Strategy by clearly communicating a complex, groundbreaking £500 million investment deal to a wide array of partners and stakeholders.

The solution involved designing and producing a vast array of materials, including Skills for Growth agreements and sector-focused careers brochures. Gavin Willis Creative Marketing's work made the information accessible, which helped get more people into work, improved local qualifications, and broadened engagement with employers. This had a positive, measurable impact on employment levels, incomes, and regional economic growth in the Liverpool City Region.

Halton Borough Council