Case Study: GSM London boosts undergraduate course visibility with Gavin Willis Creative Marketing

GSM London boosts undergraduate recruitment with Gavin Willis Creative Marketing across 2 course tracks

Gavin Willis Creative Marketing was hired by GSM London, a higher education institution, to help advertise its undergraduate courses. The client's challenge was to increase its visibility, attract a diverse student body in London, and position itself as a top local choice above its competitors to meet ambitious growth aspirations.

The solution implemented by Gavin Willis Creative Marketing was a powerful creative campaign featuring photography of real students across urban London. This campaign was executed across outdoor media, digital, social media, and direct mail. The vendor's work, which included collaborating with a noted photographer, successfully captured the brand's essence, leading to the client reporting a seamless process and delight with the results.

GSM London