Case Study: Great Oakley Brewery refreshes its brand and digital presence with Gavin Willis Creative Marketing

Great Oakley Brewery refreshes 10 core ale varieties with Gavin Willis Creative Marketing

Great Oakley Brewery, a multi-award-winning craft brewery, required a brand refresh after 13 years to increase its stand-out appeal on shelves and bars amidst a competitive industry. They engaged the brewery branding agency Gavin Willis Creative Marketing to modernize their look while retaining their core audience and attracting new, younger customers.

Gavin Willis Creative Marketing developed a fresh, contemporary brand identity that honored the brewery's traditions and history. The solution included redesigned packaging, beer pump clips, a new website with eCommerce functionality, and email marketing. The new branding successfully made the core ale varieties more stylish while keeping them recognizable for regulars, revitalizing the brand across multiple platforms.

Great Oakley Brewery