Case Study: Fire Door Safety Week achieves huge brand awareness with Gavin Willis Creative Marketing

Fire Door Safety Week wins Digital Campaign of the Year with Gavin Willis Creative Marketing after 6.4m PR reach

The customer, Fire Door Safety Week, an annual safety awareness campaign run by the British Woodworking Federation, needed to raise awareness and encourage support for its cause. Gavin Willis Creative Marketing was engaged to develop a comprehensive digital marketing campaign and create a cohesive brand identity.

Gavin Willis Creative Marketing designed and built a content-rich resource hub website, including a full brand identity, logo, and downloadable marketing collateral. The solution successfully generated huge brand awareness, achieving a 6.4m PR reach, 1m Twitter impressions, 6,000 social media video views, and 16 items of radio coverage.

Fire Door Safety Week