Gavin Willis Creative Marketing
121 Case Studies
Case Study: Ellis Scott Schoolwear modernises its brand and eCommerce experience with Gavin Willis Creative Marketing
A Gavin Willis Creative Marketing Case Study
Ellis Scott Schoolwear modernises school uniform ecommerce for 23 schools with Gavin Willis Creative Marketing
Ellis Scott Schoolwear, formerly operating under the SWOTS brand, is a retailer of school uniforms. The company faced the challenge of an outdated website that was not aligned with its new owners' growth ambitions. Their old digital presence was tired and unable to support plans to scale the business, win more school contracts, and improve the customer journey. They enlisted Gavin Willis Creative Marketing for a comprehensive solution involving branding and ecommerce website development.
Gavin Willis Creative Marketing developed a new brand identity, including a new name and logo, and created a new eCommerce website built on WordPress with full EPOS integration. The modernized platform provided a scalable solution designed to support business expansion, improve the online purchasing journey, and attract additional schools through a more professional digital presence. The project successfully repositioned the company for future growth.
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