Case Study: Cheshire East Council improves COVID-19 public guidance with Gavin Willis Creative Marketing

Cheshire East Council delivers clear COVID-19 guidance with Gavin Willis Creative Marketing across 3 campaign formats

The Cheshire East Council needed to effectively communicate important public health guidance to its residents as the UK government updated its COVID-19 pandemic roadmap. The challenge was to clearly explain the ongoing risks and advisory actions in a simple, accessible way. They approached the vendor, Gavin Willis Creative Marketing, for its digital experience and expertise in local government marketing communications.

Gavin Willis Creative Marketing developed a comprehensive campaign that included video animations, social media graphics, and leaflets. The materials used a clear, illustrative style to outline guidance, making it easy to understand for all residents, including those without English as a first language. The solution successfully supported the UK Government's advice and incorporated updated guidance as the situation evolved, with an interim communications officer from Cheshire East Council praising the vendor for its "outstanding work."

Cheshire East Council