Case Study: British Business Bank launches Northern Powerhouse Investment Fund with Gavin Willis Creative Marketing

British Business Bank launches Northern Powerhouse Investment Fund with Gavin Willis Creative Marketing, spanning £25,000 to £2m investments

The British Business Bank, in collaboration with ten Local Enterprise Partnerships, faced the challenge of launching the Northern Powerhouse Investment Fund, which required a clear brand, digital presence, and marketing strategy to engage SMEs across the North of England. Gavin Willis Creative Marketing was engaged to provide WordPress maintenance services and support this launch.

Gavin Willis Creative Marketing developed the fund's brand identity, marketing communications, and a WordPress website. Post-launch, they provided ongoing website maintenance and content updates to ensure the platform remained optimized. This resulted in a strong, cohesive launch and a well-maintained digital presence that supports continued engagement and growth for the fund.

British Business Bank