Case Study: British Business Bank launches the £400m Northern Powerhouse Investment Fund with Gavin Willis Creative Marketing

British Business Bank launches £400m Northern Powerhouse Investment Fund with Gavin Willis Creative Marketing

The British Business Bank, in collaboration with ten Local Enterprise Partnerships, needed to launch the £400 million Northern Powerhouse Investment Fund to provide financing to small and medium-sized businesses. They engaged Gavin Willis Creative Marketing to develop a complete investment marketing solution including branding, advertising, and a website.

Gavin Willis Creative Marketing developed the fund's brand identity, marketing communications, and a WordPress website. They also created launch assets like social media graphics and provided ongoing services including video filming and website maintenance. The vendor's work helped the Northern Powerhouse Investment Fund successfully launch to support businesses in the north of England.

British Business Bank