Case Study: British Business Bank boosts Finance Hub engagement with Gavin Willis Creative Marketing’s social media campaign

British Business Bank drives traffic to Finance Hub with Gavin Willis Creative Marketing’s 6-step social campaign

Gavin Willis Creative Marketing developed a social media campaign for British Business Bank, a government-owned bank focused on providing finance options to businesses. The challenge was to generate awareness and drive traffic to the bank's newly launched Finance Hub, a tool designed to help businesses discover grants, loans, and investments.

The vendor's solution was a campaign themed 'Reject Rejection,' which encouraged small businesses to explore alternative finance options if they had been previously turned down. Gavin Willis Creative Marketing used targeted graphics to advertise the hub, leveraging data analytics to reach interested demographic groups. The campaign successfully generated significant noise and attracted traffic to the new platform.

British Business Bank