Gavin Willis Creative Marketing
121 Case Studies
Case Study: BacZac His Legacy empowers fundraisers with a user-centred website from Gavin Willis Creative Marketing
A Gavin Willis Creative Marketing Case Study
BacZac His Legacy marks its 4th anniversary with Gavin Willis Creative Marketing
Gavin Willis Creative Marketing (GWCM) partnered with BacZac His Legacy, a charity supporting young adults with cancer. The charity's challenge was an old and outdated website that was in desperate need of a refresh to better support its fundraising efforts and mission.
GWCM designed and developed a new user-centered website featuring simple navigation and powerful storytelling. The solution provided clear calls-to-action for donations and offered a much-improved mobile experience, creating a perfect platform for future content. This empowered the charity's fundraisers with a more effective digital marketing tool.
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