Gavin Willis Creative Marketing
121 Case Studies
A Gavin Willis Creative Marketing Case Study
Gavin Willis Creative Marketing was approached by AMI Education Solutions, the UK's leading provider of cashless catering and identity management systems. The client faced a challenge with brand confusion and needed to merge several companies under a single, clear brand identity to better define its business and product range.
Gavin Willis Creative Marketing provided a comprehensive brand realignment solution for AMI. This involved developing a new logo, refining the brand architecture, and updating all brand identities. The new design was carried over into corporate stationery, promotional items, a motion graphics video, and a new exhibition stand. The revitalized brand helped drive leads at the BETT education technology event, successfully achieving greater market clarity for the client.