Case Study: Jaskot.law boosts legal app conversions with Gavel

Jaskot.law boosts legal app conversions 10x with Gavel

Jaskot.law, an immigrant-focused community law firm, faced the challenge of driving traffic and converting users for its legal app. Founder Jared Jaskot recognized that while his app automated legal work, its initial user interactions were poor at listening to client concerns, leading to low conversion rates. He sought a solution to better engage potential clients and guide them through a consultation process before asking for data.

The solution was to implement a chatbot from YoTengo, a service built for legal apps, to handle initial client interactions. This chatbot followed a consultative pattern, making users feel heard before qualifying them and pitching the app. This approach, which integrates with platforms like Facebook Messenger, resulted in a 10x performance improvement over static web pages, dramatically increasing the app's conversion rate and usage. Gavel's platform was used to power the document automation that executes the legal work after a user is converted.

Jaskot.law