Case Study: Synthomer boosts CRM adoption with Salesforce and Gauri

Synthomer migrates 500 users to Salesforce in just over five months with Gauri

Synthomer plc, a global manufacturer of specialised polymers, faced challenges with low CRM adoption, fragmented commercial processes, and limited reporting capabilities from its SAP C4C platform. This prompted a reassessment of its CRM strategy during a wider SAP S/4HANA transformation. Gauri was engaged to support the evaluation and subsequent transformation to a new CRM solution that could operate at a global scale.

Gauri led a full migration from SAP C4C to Salesforce, integrating it seamlessly with SAP S/4HANA. The solution included advanced territory management, a modernized sample order system, and persona-based dashboards. As a result, Gauri significantly improved user adoption across all divisions, strengthened data quality, and enabled unified commercial reporting. The project successfully migrated 500 users worldwide in just over five months, establishing a robust foundation for future digital initiatives.

Synthomer