Case Study: Wallaby Yogurt grows into the #1 organic yogurt brand with Gauger + Associates

Wallaby Yogurt grows to #1 Organic Yogurt with Gauger + Associates

Wallaby Yogurt, a challenger brand in the highly competitive yogurt category, engaged vendor Gauger + Associates to increase its sales and brand awareness. Their core challenge was to build greater loyalty and stand out against giant national and international brands, particularly within the natural foods channel, with a target audience of health-conscious, influential moms.

Gauger + Associates implemented a comprehensive solution including a brand identity refresh, engaging package design, and a national advertising campaign featuring the brand mascot. The vendor also launched a targeted loyalty program. This strategy led Wallaby Organic to become the #1 Organic Yogurt in the U.S. The brand's success was ultimately demonstrated by its acquisition by WhiteWave for $125 million.

Wallaby Yogurt