Case Study: Shea Homes exceeds sales projections with Gauger + Associates

Shea Homes exceeds sales projections with Gauger + Associates after nearly 10 years of planning

Gauger + Associates partnered with Shea Homes on a nearly decade-long project to transform a historic military base on Monterey Bay into a sustainable residential community called The Dunes. The challenge was to plan and execute the marketing and communications strategy from the initial entitlement process through to the successful grand opening and sales launch.

The solution implemented by Gauger + Associates was a comprehensive multi-media campaign that included strategic planning, web design, video production, advertising, public relations, and event marketing. The results were highly successful; the grand opening event drew thousands of visitors and sales projections were significantly exceeded. Public relations efforts secured valuable media coverage and helped the development win a Catalyst Award from the State of California for environmental sustainability.

Shea Homes