Case Study: Museum of Craft and Design boosts membership and attendance with Gauger + Associates

Museum of Craft and Design more than doubles membership with Gauger + Associates

The Museum of Craft and Design, a boutique museum in San Francisco, faced a critical challenge when it lost its Union Square location and needed to maintain public awareness during its search for a new home. The vendor, Gauger + Associates, was engaged to provide marketing and design services to address this challenge.

Gauger + Associates created a top-of-mind awareness campaign featuring posters and billboards that directed visitors to a series of pop-up exhibitions throughout the city. After the museum relocated to the Dogpatch neighborhood, the agency continued its marketing efforts with a full suite of services including brand strategy, advertising, and collateral design. The work by Gauger + Associates led to membership more than doubling and attendance for museum events and children's programs reaching historic levels, in addition to receiving national recognition and numerous design awards.

Museum of Craft and Design