Case Study: Baker Ranch achieves record home sales and stronger brand differentiation with Gauger + Associates

Baker Ranch sells every home released and draws 12,000 shoppers with Gauger + Associates

Baker Ranch, a new master-planned community in Lake Forest, California, needed to differentiate itself in the competitive Orange County housing market. The vendor, Gauger + Associates, was engaged to develop a branding and marketing strategy that would highlight the community's resort-style amenities to attract potential homebuyers.

Gauger + Associates built a comprehensive campaign centered on the brand positioning "The Resort You Call Home." The solution included strategic planning, environmental graphics, a multi-media advertising campaign, and event marketing. This strategy generated an immense response, resulting in an interest list of over 20,000 people, 12,000 visitors at the grand opening, and the sale of every home released in the first month. The ongoing success averaged 1.8 home sales per day and earned Baker Ranch the "Master Planned Community of the Year" award, demonstrating the profound impact of the work done by Gauger + Associates.

Baker Ranch